Artificial Intelligence

Taming and training social dragons: Combining big data with social science in games and beyond

Friday, June 09, 2017, 11:00am - 12:00pm PDTiCal
11th floor large conference room
This event is open to the public.
AI Seminar
Dmitri Williams, USC Annenberg School of Communications

Organizations are hungry to leverage their data, but often confused about where to begin. Most don’t have theoretical frameworks, or an understanding of how to apply the results in their workflow and systems. At the same time, the potential and demand for harnessing these data—especially on networks and relationships—has never been greater. In this talk I will share a new technique and metric for using these data to measure the impact of people on each other for a range of applications. Validation and tests of the measure come from field work covering nearly a billion consumers, viewers, and players.


Dmitri Williams is an associate professor at the USC Annenberg School for Communication and Journalism. His research focuses on the social and economic impacts of new media, with a focus on online games. Williams was the first researcher to use online games for experiments, and to undertake longitudinal research on them. He continues to study the psychology of online populations, with projects involving community, identity, sexuality, economics and machine learning. He is also the President of Ninja Metrics, a university start-up focusing on big data. His work has been featured on NPR, CNN, Fox, NBC and CBS, as well as in the Economist, the New York Times, and other outlets. 

For those that are unable to attend in person, here is a webcast link.

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