The tag line for the IMAX film Antarctica is “Casual wear is not an option”. Digital domain proclaims: “Failure is not an option”. The 1996 presidental campaign offers me Tweedledum and Tweedledee: Clinton promises to sign the family leave act, completely reversing his stand of four years ago; Dole (in a frighteningly calculated gasp to save his campaign) reverses himself on supply-side economics and promises at 15% tax cut. What choices remain in life?

From an Altavista search “not an option”:

Computerization is not an option:: But then, you already knew that. Remember:

Although is possible to do all the paperwork and analysis for a telemarketing operation manually, this no longer makes sense in these hi-tech days. The thought of churning out a mountain of paper every month by filling out numerous forms by hand to record essential information, is surely long past.