Abstract

In this study, we explore the combined effects of layout and motion on viewers' perceptions of social network data. We ask viewers to interpret the overall network and we ask domain specific questions about managing change within a departmental team to understand how network display influences viewers' overall perception of networks. We find that motion has a positive effect on the accuracy of viewers' perceptions of change in status from formal to informal networks. We also find no main effect for hierarchical versus spatially central layout on viewers' accuracy. There is a significant interaction effect of motion and graph layout on viewers perception of change. Finally, we find that when viewers are asked to make interpretations of the overall graph, they bring their own pre-existing graphical vocabulary that may influence their interpretation.

Date

2004

Authors

Cathleen McGrath, Jim Blythe

Journal

Journal of Social Structure

Volume

5

Issue

2

Pages

2