Abstract

Ad platforms such as Facebook, Google and LinkedIn promise value for advertisers through their targeted advertising. However, multiple studies have shown that ad delivery on such platforms can be skewed by gender or race due to hidden algorithmic optimization by the platforms, even when not requested by the advertisers. Building on prior work measuring skew in ad delivery, we develop a new methodology for black-box auditing of algorithms for discrimination in the delivery of job advertisements. Our first contribution is to identify the distinction between skew in ad delivery due to protected categories such as gender or race, from skew due to differences in qualification among people in the targeted audience. This distinction is important in U.S. law, where ads may be targeted based on qualifications, but not on protected categories. Second, we develop an auditing methodology that distinguishes between skew …

Date

2021

Authors

Basileal Imana, Aleksandra Korolova, John Heidemann

Book

Proceedings of the web conference 2021

Pages

3767-3778