Abstract

Offsite marketing is essential in e-commerce, enabling businesses to reach customers through external platforms and drive traffic to retail websites. However, most current offsite marketing content is overly generic, template-based, and poorly aligned with landing pages, limiting its effectiveness. To address these limitations, we propose MarketingFM, a retrieval-augmented marketing content generation system

Date

2020

Authors

Dane Thomas, Daksha Yadav, Tom Jin, Oshry Ben-Harush, Joe Standerfer, Jing Wu, Suiyao Chen, Inseok Heo, Sasha Gutfraind, Shengjie Liu, Chen Li, Bharathi Srinivasan, Xian Zhang, Michael Sharps, Yifan Yang, Kai Zhen, Bhavana Ganesh, Aram Galstyan, Goeric Huybrechts, Markus Müller, Jonas M Kübler, Rupak Vignesh Swaminathan, Thanasis Mouchtaris, Sravan Babu Bodapati, Nathan Susanj, Zheng Zhang, Jack GM FitzGerald, Abhishek Kumar

Journal

Context