Abstract

Objective
To pilot public health interventions at women potentially interested in maternity care via campaigns on social media (Twitter), social networks (Facebook), and online search engines (Google Search).
Data Sources/Study Setting
Primary data from Twitter, Facebook, and Google Search on users of these platforms in Los Angeles between March and July 2014.
Study Design
Observational study measuring the responses of targeted users of Twitter, Facebook, and Google Search exposed to our sponsored messages soliciting them to start an engagement process by clicking through to a study website containing information on maternity care quality information for the Los Angeles market.
Principal Findings
Campaigns reached a little more than 140,000 consumers each day across the three platforms, with a little more than 400 engagements each day. Facebook and Google search had broader reach …

Date

January 1, 1970

Authors

Marco D Huesch, Aram Galstyan, Michael K Ong, Jason N Doctor

Journal

Health services research

Volume

51

Pages

1273-1290