Abstract

We performed a public reporting data-based intervention using social media and social network marketing campaigns to influence women in Los Angeles to seek public information on maternity care hospital quality. More than four million women give birth in the US every year, and more than three fourths of all American women will become mothers at some stage in their lives. Yet on key objective evidence-based metrics such as the proportion of women who received antenatal care within the first trimester, low birth weight infant deliveries, infant mortality, and maternal death rates, progress has either been away from or incompletely towards federal targets.

Date

January 1, 1970

Authors

Marco Huesch, Jason N Doctor, Aram Galstyan

Journal

CESR-Schaeffer Working Paper

Issue

2015-011